Study: Victoria's Secret bags make women feel sexy

It seems that undergarments from Victoria's Secret lingerie shops aren't the only items from the retailer that make women feel sexy. The two-toned pink striped paper bags they walk out with also make some women feel good.

A new study showed that the VS shopping bags themselves are used by many women as purses and even lunch bags, AOL News reported.

Environmentalists are bound to be happy the popular reusable bags are being put to good use. But the famous pink totes also reportedly boost the self confidence of some women just by carrying them.
According to new research set to be published in December, the trademark bags and their brand make women feel sexy by just holding them.

Not only do the Victoria's Secret branded bags help ladies feel attractive, but ScienceBlog.com reported that the 85 women surveyed at a shopping mall stated they also help them to feel glamorous.

The study by authors Deborah Roedder John and Ji Kyung Park, from the University of Minnesota, indicated that consumers are attracted to brands with character, "Using brands with appealing personalities can rub off on the way consumers see themselves, even if the brand is used for only a short time."

The article to be published in the Journal of Consumer Research is titled "Got to Get You Into My Life: Do Brand Personalities Rub Off on Consumers?"