Man tries to expose dieting commercial tactics

KNXV Gym_20110523101653_JPG

AP Graphics Bank
Photographer: Associated Press
Copyright Associated Press

Advertisement

Posted: 02/10/2012

We’ve all seen the “before” and “after” photos often accompanying an ad for a diet regimen, exercise program or supplement. While the differences may be shocking, a new video alleges to blow the lid off how photo comparisons can be made.

See below to watch the video.

The video gaining popularity on YouTube shows the transformation from a man's before photo to the after photos in less than five hours. In the video, poster “Furious Pete” shows how the flabby to flexed photos can potentially deceive consumers and be produced without the regimen, program or supplement advertised.

The key, he says, is taking the “after” photo first. Pete goes through rigorous exercise and with the help of some Pam spray, favorable lighting and a tanning session, he takes a snapshot showcasing his rippling muscles and enviable physique.

After that, Pete chowed down on some high sodium snacks, a liter of soda and a carton of milk. The snacks made this once-muscular man look chubby and bloated.

Only a few hours later, he jumped back in front of the camera to show off his flabbier “before” picture.

The video has not only caused Pete a stomach ache, but also shows how easy it can be for photos to show a recognizable weight difference, which doesn't not depend on the diet or exercise advertised.

Pete makes sure to mention in the video that this is just one tactic to make these photos happen, and that the advertisements showing before and after photos very well could have been a result of the product being used.

To watch the full video, click play on the video player below. (NOTE: Some material may be considered inappropriate.)

Copyright 2012 Scripps Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

  • Comments
  • Marketplace
advertisement
  • Stay Connected