PHOENIX - The Dove brand has quoted itself in the past as being a brand that believes "real beauty comes in many shapes, sizes, colors and ages;" however, a recent ad campaign for their new body wash has some customers thinking that their message may be racist.
Gawker reported about the ad for the Dove VisibleCare body wash that claims to give users "visibly more beautiful skin."
The issue is not with the slogan, but with the picture itself. The ad features three women in a row, from left to right: a black woman, a Latina woman and a white woman.
When looking at the picture, some people and reports are saying that it implies that if you use this body wash, your skin will go from black to white; making your skin more visibly beautiful like Dove says.
The ad can be viewed on Gawker's site here .
Dove issued a statement to Gawker defending the ad.
"The ad is intended to illustrate the benefits of using Dove VisibleCare Body Wash, by making skin visibly more beautiful in just one week. All three women are intended to demonstrate the 'after' product benefit. We do not condone any activity or imagery that intentionally insults any audience," the statement said.
And this is not the first time the company has been accused of bias.
The Huffington Post reported that last summer, a casting notice was put out looking for women who were "naturally fit, not too curvy and not too athletic women." Dove insisted that they never approved that release and would never promote something like that.
What do you think of the ad?
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