Valley dating coach turns men from 'duds to studs' in 4 weeks

SCOTTSDALE, AZ - If ABC’s " The Bachelorette " has taught us anything over the years, it's the realization "true love" can be really hard to find. 

While most of America sits back and criticizes the contestants for their bizarre behavior, there's one woman in the Valley who has made it her mission to change that behavior.

She claims she can turn you from DUD to STUD in just four weeks!

Cheesy pick up lines, rude behavior, and “OMG, did he just say that?" moments are some of the fatal mistakes that keep guys single and Scottsdale-based dating coach, Joann Cohen, very busy.

“Many men are very pessimistic about finding a quality, sane, drama-free woman,” Joann said.

She certainly has her work cut out for her in the form of 25-year-old Ryan Grant.

“I asked Ryan when was the last time he said hello to a girl and he could not remember,” said Joann in disbelief.

It was easy to spot Ryan's biggest flaw: his over-thinking nervousness. Ryan readily admits he needs help and Joann said she can to turn him from "dud to stud” in just four weeks.

She told Ryan to forget the pickup lines and explained talking to women is as simple as a five letter word.

“Saying hello to a complete stranger is uncomfortable,” Ryan said.

“He's going to be meeting with women that would be acting as his first date while I continue to critique him and go over and over it until I bust down those barriers and he's going to feel completely natural,” Joann said.

Now, it's time for the makeover. Joann took Ryan shopping with professional stylist Brian Swan, who explained four rules on how to stand out.

First, “stay away from what guys typically wear which is a blazer, a buttoned-up shirt and jeans,” Brian said.

Second, opt for a pair of chinos, which Brian said are great because they're not dress pants and they're not jeans.

Third, find a way to layer your look with a tie or a sweater.

Fourth, don't forget to accessorize! Brian suggested adding a watch or a bracelet.

Fifth, don't fall victim to the male fatal fashion flaw.

“I hear from women all of the time that his shoes are so dirty,” Brian said.

Ryan walked into the dressing room with these rules in mind.

“You walk out 'ta da'. You feel good about what you're wearing, you don't have to feel self-conscious about it,” Ryan said.

We met back up with Ryan halfway through his makeover to see if this self-proclaimed "dud" is on his way to "stud."

Joann brought four girls from her matchmaking database for Ryan to practice "picking up" on the streets of Old Town Scottsdale and they critiqued his connection-making skills

“It was OK. He was a little awkward,” said Kisha Klein.

“Well, give me your number. Let's meet up later,” Ryan said to Liz Eichelberger.

“Oh, that's cute, I think I'm a little old for you,” Liz said.

“Oh, really? You look great!” Ryan said.

Suddenly, Romeo, I mean, Ryan, starts to come out of his shell. But Joann took the opportunity to coach him.

“You're going to the close to quickly.  I want you to have a natural conversation with these girls. If they think you're picking up on them, they're going to shut you down,” Joann said.

When Ryan met Amber Buell, all it took was a "hello" to sincerely get her attention.

“It was really refreshing to see Ryan come up to me and approach me and do that. He's sweet guy, a good catch…a great catch,” Amber said.

Suddenly, this dud is starting to look more and more like a stud.

Ryan still has another two weeks to go before he completes the "dud to stud" program, which costs around $3,000.

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