It’s more important than ever to do your research before spending your hard earned dollars. Today, more consumers are turning to online reviews before they purchase a service or product – but how can you be sure the reviews are from real people?
Earlier this year, the Federal Trade Commission announced plans to develop guidelines in an attempt to crack down on fake consumer reviews.
Angie’s List has been compiling consumer reviews since 1995 and invests significant resources in an accountability process that it hopes other online outlets will follow. At the top of that list is the prohibition of anonymous reporting.
Angie’s List Tips: How to get the most value from online review sites
1. Research the sites to determine how they work:
2. Review the reviewers:
3. Cast a wide net:
Copyright 2012 Angie's List. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
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