United Airlines offers turn-down service for first class flyers

Sweet dreams on an airplane generally are reserved for first class passengers. And United Airlines is sweetening that dreamy proposition for their premier passengers with a new turn-down service on long-haul international flights.

Upon request, crew members will make up a passenger's flat-bed suite, plumped up with a new sleeping cushion with a 250 thread-count cover, plus the airline's standard duvet, pillows and Philosophy-brand toiletry kit.

"Throughout their travel experience, our Global First customers expect the highest level of service," said Mark Bergsrud, United's senior vice president of marketing, in a statement. "The new turn-down service offers customers even more comfort, enabling them to arrive at their destinations refreshed and ready to go."

United Global First is offered on most flights to Europe, Asia, Africa, India, the Middle East, South America and the South Pacific, and flights between Tokyo and Bangkok, Seoul, Singapore and Taipei.

In addition to the new bedding service, first class passengers are also treated to multi-course meals and fine wines among other perks. These luxuries do come at a price. A search Monday for a Chicago to London roundtrip flight the first week in December yielded Global First tickets starting at more than $12,000. Bon voyage, business executives.

The rest of us will continue to sleep really tight in coach.