VIDEO: Watch Super Bowl ads, name your favorites

NEW YORK - The Super Bowl may have been a nail biter, but the ads were a snooze.

Companies paid an average of $3.5 million for a 30-second spot for the right to duke it out Sunday in front of the expected 111 million-plus fans. But it was all so ordinary with fewer surprises.

That's mostly because nearly half of the 70 Super Bowl advertisers put their spots out online in the days leading up to the game. That's a big difference from last year when only a few spots were released ahead of time.

Here's a look at some of the game's ads, play by play:

BABIES AND DOGS, OH MY

One Doritos spot shows a man being bribed by a dog with the chips to keep the animal's dirty secret about a cat's disappearance.

In another spot, a grandmother uses a slingshot to hoist a baby up to grab a bag of Doritos that belongs to a boy in a tree who had been taunting the baby with the chips.

Volkswagen’s ad features the new Beetle inspiring Bolt the dog to get in shape.

SEX SELLS -- OR AT LEAST ADVERTISERS HOPE IT DOES

An ad for domain name-hosting site GoDaddy shows racecar driver Danica Patrick and fitness expert Jillian Michaels body painting a nude woman.

And an M&M candy stripped “naked” at a party.

Toyota's spot for its "reinvented" Camry features a "reinvented" couch made up of women wearing bikinis.

And among the few standouts for the night was a Fiat ad that equated seeing the car for the first time with making out with a sexy Italian super model.

REMEMBER THAT? NOSTALGIA FACTOR

Honda's ad for its compact sports-utility vehicle CR-V shows actor Matthew Broderick living a grown-up version of his 1986 hit movie "Ferris Bueller's Day Off. The ad includes two dozen references to the movie.