Abercrombie asks Mike “The Situation” Sorrentino and “Jersey Shore” cast to stop wearing brand

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(L-R) Sammi Giancola, Ronnie 'Fist Pump Brah' Magro, Angelina 'Jolie' Pivarnick, Pauly Del Vecchio, Nicole 'Snooki' Polizzi, Vinny Guadagnino, Jenni 'JWOWW' Farley and Mike 'The Situation' Sorrentino pose in a press room.
Photographer: Getty Images
Copyright Getty Images

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Posted: 08/17/2011

NEW ALBANY, Ohio - A clothing company is offering money to Mike “The Situation” Sorrentino and his fellow “Jersey Shore” cast members -- so they’ll stop wearing the brand on the show.

Abercrombie & Fitch Co. says in a news release posted Tuesday that it’s concerned that having Sorrentino seen in its clothing could cause “significant damage” to the company’s image.

Abercrombie says a connection to The Situation goes against the “aspirational nature” of its brand and may be “distressing” to customers. The Ohio-based retailer says it has offered a “substantial payment” to Sorrentino and producers of the MTV show so he’ll wear something else.

The company says it also is making the offer to others in the hard-partying cast.

An MTV spokeswoman did not immediately return messages for comment on Wednesday.

This story was a topic on ABC15’s Now@9 Wednesday. Watch the discussion on this story by viewing the attached Now@9 video.

Associated Press

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