ABC is extending a helping hand to victims of Hurricane Sandy, and we hope you'll take part in our "Day of Giving".
Following the announcement made Thursday by Robert A. Iger, chairman and CEO of The Walt Disney Company, of a $2 million donation for Sandy relief and rebuilding efforts, the Disney/ABC Television Group announced that it will designate Monday, November 5 as a "Day of Giving" across network and syndicated programming.
The day-long effort will span news, daytime, primetime and late-night programming, encouraging viewers throughout the day to help those impacted by the destructive storm.
See photos of superstorm Sandy's aftermath.
"The effects of Hurricane Sandy have impacted millions of people across the entire North East. This unprecedented devastation demanded an unprecedented response, so our team came up with the 'Day of Giving,'" said Anne Sweeney, co-chair of Disney Media Networks and president of Disney-ABC Television Group. "This coordinated effort...will reach tens of millions of viewers with a specific call to action... to do what Americans do best, and pull together in support of those who are suffering."
"Good Morning America" started the "Day of Giving" by dedicating most of their show to raising money for Sandy relief efforts. ABC News anchors, reporters, celebrities, and employees got together to encourage people to donate to the American Red Cross
The torch will pass to "LIVE with Kelly and Michael," where the show will integrate "Day of Giving" messaging into their highly anticipated Halloween episode (which was moved due to the impact of the storm).
"The View", "The Chew", "Katie", "World News with Diane Sawyer", "Nightline", and "Jimmy Kimmel Live" will all be using similar calls to action and messaging in support of the American Red Cross' efforts.
ABC15 will feature similar messaging throughout the day with additional ways Valley viewers can help the ongoing relief work.
You can text ABC
to give a $10 donation, visit redcross.org/abc or call 1-800-HELP-NOW.
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