On the Go: RSS | Email Alerts | Mobile and iPhone

Print this Story
Set Text Size SmallSet Text Size MediumSet Text Size LargeSet Text Size X-Large

Valley stay-at-home mom's big idea earns her big paycheck

Reported by: Susan Casper
Email: scasper@abc15.com
Last Update: 7/28/2009 2:14 pm
Th Valley mom started her own business from home
Th Valley mom started her own business from home
Video Click the play button on the video window to the right to see the story

PHOENIX -- It's a trend a lot of mothers are cashing in on. They're quitting their 9-to-5 jobs, staying home with the kids and starting their own companies.

Amy Maschue's big idea is now earning this Phoenix mom a big paycheck.

Maschue's busy life consists of being a wife, a mother of four children and running a new business. She launched her home-based company, Modest Middles, last October.

The idea was born while nursing her infant and trying to rescue her son off some playground equipment.

"And I'm getting him down and this mom in the park saw me and said where did you get that shirt? And I told her I made it and she said I would buy them."

Maschue's idea went from homemade tank tops into which she would cut "u" shapes to a professionally tailored nursing tank top. Her goal was to do away with women exposing side and back fat while nursing.

Like most breast-feeding mommies, Maschue was tired of the frumpy maternity shirts and was ready to get back in her cute clothes.

"I thought we really need to find a way that I can wear the cute stuff in my closet and still feel confident that my stretch marks and the extra baby weight that doesn't go away right away is still covered," said Maschue.

In less than one year Maschue is already earning money from her home business and says the biggest reward is e-mails and letters she gets from women thankful they can nurse comfortably and discreetly.

"They've tried all the other products, they've done their own little home remedies that kind of thing, and they've said one thing they really talked to me about is not only does it cover you but its really, really soft," Maschue explains.

Mothers in 50 states have purchased "Modest Middles" and Maschue encourages other moms to turn their dreams into dough.

"My idea is now somewhere where people can go in try them on touch 'em feel them it's super exciting," exclaimed Maschue.

Retail Locations:

Baby, Mother & More
1235 S. Gilbert Ave. Ste. 8
Mesa, AZ 85204

USA BABY
4848 E. Cactus Rd, Ste. 800
Scottsdale, AZ 85254

Cost: (Available in sizes SM-XL)
Order 1 Modest Middles $29.00
Order 2 Modest Middles for $53.00 (20 percent savings)
Order 3 Modest Middles for $69.99 (up to 50 percent savings)


  This site is hosted and managed by Inergize Digital.