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It will be snowing at Tempe Marketplace every night for the next month.
Visitors to the Tempe mall near the Loop 101 and McKellips Road will see a 10 minute snowfall each night at 7 p.m. through December 24.
The artificial snow, made up of 90 percent water, is non-toxic, non-staining and eco-friendly. It's non-allergenic and dissolves upon contact.
"In Arizona, there are a lot of kids and families who have never seen snow before. It's really a magical experience that puts everyone in the holiday spirit." said Denise Hart, Vice President of Marketing. "Vestar Development and Tempe Marketplace are thrilled to bring this holiday experience to its customers."